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Frequently asked questions -  Website Updated 05/16/24

What happens when hiring cheap & unethical website design companies?

Cheap & unethical website designers are not experts in user interface (UI) or user experience (UX), nor do they understand the complexities behind search engine optimization (SEO). Unethical designers may even hold your domain & website hostage!

How much do your services cost?

First we need to have a conversation to make sure our talents match your vision. Then we'll provide pricing options (good, better, best) based on our recommendations for you to choose which best fit your needs.

How often should my website be updated?

Often! Look at the date at the top of this page. We change the date every time updates are made to our site. Industry news, business information, hours, reviews, podcasts, blogs, social media, & services are just a few of what we recommend updating regularly for the best user experience & search results.

What is SEO?

Search Engine Optimization (SEO) implements strategies to increase organic traffic overtime & improve online reputation & visibility. SEO includes On-page, Off-page, local, & technical. SEO often includes online reputation management & helps brand awareness.

How do I know if I need SEO?

Businesses looking to improve ranking & reputation can benefit from SEO. When your business is referred by someone, they will do an online search for your company. Your website, Google Business Profile, LinkedIn, & other social media platforms should be at the top of their search query. 

Can you guarantee First Page ranking on Google?

First page ranking is possible, but we cannot guarantee it. Google can't guarantee first page either. 

What is GBP & why is it important?

Google Business Profile (GBP) is critical in the success of local SEO. If a potential client searches for services near you, it's paramount your information can be found & ranks higher than your competitors in search results.

Do you offer Paid Ads or PPC services?

No. We are in the relationship business. Paid Ads & Pay Per Click campaigns are not reliable nor provide any relational value. We have referral partners if you're interested in this option.

What are backlinks & why are they important?

Backlinks are hyperlinks to an article or website linking to your website. Search engines use backlinks for SEO as a vote of confidence, showing your website is trustworthy. The link must display E-E-A-T for the greatest impact on ranking. Search engines rank on quality links not quantity. 

What is E-E-A-T?

E-E-A-T is defined by Google as Experience, Expertise, Authority, & Trustworthiness. E-E-A-T is what Google's web crawling software machines look for when deciding which web content to index & rank higher. 

What is the difference between Experience & Expertise in E-E-A-T?

Experience is someone who has been through cancer. Expertise would be an Oncologist who diagnoses, prescribes, & recommends the course of action & treatment plan for cancer.

- Google Search Quality Guidelines 

  

Which social media platform is best for my business?

Each platform is different & what works for one business does not work for another. The most effective digital marketing strategies employ consistency, creativity, & engagement. We'll need to have a conversation to advise you on the most effective platforms for your unique business.  

How often should I post on social media?

We recommend posting unique & helpful content twice weekly on at least two platforms for brand awareness & relevancy.

 

Do you offer Social Media Management & Coaching? 

Yes. We consult on & coach social media strategies monthly. Higher tiered engagement options include written content, custom digital art, & 100% social media management.

Is my logo protected by law?

Yes & No. Your logo belongs to you; however, you must submit your design files to the United States Patent Office for copywriting or hire an intellectual property lawyer to be covered by law. We have lawyers in our network who specialize in branding if you'd like an introduction. 

What happens if someone uses my logo without my permission?

If someone uses your logo without your permission, try to resolve the issue outside our (United States) legal system. If an agreement cannot be reached, you must hire an intellectual property lawyer & pay all fees related to the case. If you hired a licensed & professional graphic design agency such as Zanardo Dezignz, LLC, our branded contract & invoice received upon completion will assist in court. 

Do you offer printing services?

Yes. We work closely with print shops for the best options for all your printed marketing & merchandising needs. Business cards, banners, flyers, brochures, vehicle magnets, window static clings, outdoor flags, & more.

How does Zanardo Dezignz, LLC stay ranked #1 in local search results?

Prayer, extensive knowledge of Bing, Google, & search engine updates, ethical strategies, patience, trial & error, years of experience & expertise, Google Search Console knowledge, page speed, optimizing website images, mobile SEO, local SEO, technical SEO, On-page SEO, Off-page SEO, SEO tools, optimizing GBP, Google Reviews, regular podcast & magazine interviews, optimized social media platforms, quality backlinks, E-E-A-T, keyword research, posting on social media 2x's per week for over 9 years, optimized social media platforms, & regular local competitor ranking analysis.

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