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Frequently asked questions - Updated 09/27/24

Why should we hire you for website design? 

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Our team of expert professionals converts curious visitors into best fit clients. Unlike many agencies, our designers specialize in digital branding, search engine optimization, & UI/UX design. Our ethical approach ensures your design, domain, & website remain your assets, not ours.

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What types of video production services do you offer?

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Our hotshot videographers specialize in crafting visually stunning content tailored to your unique needs. From corporate events, social media campaigns, award ceremonies, to training materials, we deliver high-quality videos that engage, inspire, & drive results.

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Do you offer Executive Coaching & Consulting? 

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Our expertise provides strategic consulting services to top-level corporate employees covering AI, branding, design, marketing, & SEO.

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How much do your services cost?

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As a referral-based business, we prioritize building strong relationships. Let's start by scheduling a conversation to understand your specific goals & see if our expertise aligns with your vision. From there, we provide tailored, value-based pricing options that fit your needs perfectly.

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How often should my website be updated?

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Regular updates on industry news, business information, hours, reviews, podcasts, blogs, social media, & services are essential for a great user experience & optimal search engine ranking. Our commitment to keeping our content fresh is evident in the updated date at the top of this page.

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What is SEO?

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SEO (Search Engine Optimization) implements strategies to grow organic traffic overtime, improves online visibility, & website positioning. SEO also includes online reputation management & increases brand awareness.

 

What are the major subsets of SEO?

 

1. On-page (website content & structure) 2. Off-page (marketing strategies) 3. Local (GBP strategies) 4. Technical (site speed, crawling, indexing, rendering, & site architecture)

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How do I know if I need SEO?

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SEO organically boosts your business's online ranking & reputation. When someone refers your business, they'll likely search for you online. By optimizing your website, GBP, LinkedIn, & social media profiles, you ensure your business is easily found & trusted, making a positive first impression.​

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What is GBP & why is it important?

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GBP (Google Business Profile) is vital in the role of local SEO. If a potential client searches for services near you, it's paramount your information can be found & ranks higher than your competitors in search results.

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Do you offer Paid Ads or PPC services?

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We are in the business of relationships. Paid Ads & Pay Per Click campaigns are not reliable nor provide any relational value. 

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What are backlinks & why are they important?

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Backlinks are hyperlinks to an article or website linking to your website. Search engines use backlinks for SEO as a vote of confidence, showing your website is trustworthy. The link must display E-E-A-T for the greatest impact on ranking. Search engines rank on quality links not quantity. 

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What is E-E-A-T?

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E-E-A-T is defined by Google as Experience, Expertise, Authority, & Trustworthiness. E-E-A-T is what Google's web crawling software machines look for when deciding which web content to rank & at what position. 

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What is the difference between Experience & Expertise in E-E-A-T?

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Experience is someone who has been through cancer. Expertise would be an Oncologist who diagnoses, prescribes, & recommends the course of action & treatment plan for cancer.

- Google Search Quality Guidelines 

  

Which social media platform is best for my business?

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Each platform is different. What works for one business does not work for another. The most effective digital marketing strategies employ consistency, creativity, & engagement. We'll need to have a conversation to advise you on the most effective platforms for your unique business.  

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How often should I post on social media?

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We recommend posting creative & helpful content twice weekly on at least two platforms for brand awareness & relevancy.

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Is my logo protected by law?

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Your logo belongs to you; however, you must submit your design files to the United States Patent Office for copywriting or hire an intellectual property lawyer to be covered by law. We have lawyers in our network who specialize in branding if you need an introduction. 

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What happens if someone uses my logo without my permission?

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If someone uses your logo without permission, try to resolve the issue outside our (United States) legal system. If an agreement cannot be reached, you must hire an intellectual property lawyer & pay all fees related to the case. If you hired a licensed & professional graphic design agency such as Zanardo Dezignz, LLC, our branded contract & invoice received upon completion will assist in court. 

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Do you offer printing services?

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We partner with top-tier print shops to offer a wide range of high-quality printed marketing & merchandising materials, including business cards, banners, flyers, brochures, vehicle magnets, window static clings, outdoor flags, & more.

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How does Zanardo Dezignz, LLC stay ranked #1 in local search results?

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Prayer, extensive knowledge search engines & their updates, ethical strategies, patience, trial & error, years of experience & expertise, Google Search Console knowledge, page speed, optimizing website images, complex understanding of SEO, optimizing GBP, Reviews, regular podcast & magazine interviews, optimized social media platforms, quality backlinks, E-E-A-T, keyword research, posting on social media 2x's per week for over 10 years, & regular local competitor ranking analysis.

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